Welcome To BR101 Autosales
BR 101 Auto Sales was born with an innovative model that was developed with over 30 years of experience in the business. We believe in a simpler way to do business: back to the basics, simple and straightforward process.
We respect your time and believe that the customer is the decision maker - we confidently believe that even if we sell cars, we are not simply in the car business, we are in the people business, and we are here to build a natural, reliable, and strong long term relationship based on trust - the sale is a consequence of a step by step process that flows on the customer’s pace.
The mentality is: if we have the right car at the right moment, you are going to buy from us because we value you and not your money, but if you don’t believe in us, even if it is a great deal for you, much probably you will never buy from us. After all, we want to understand people's needs and respect them.
Transparency is our core - Every car is submited to a meticulos Safety Inspection in a Certified Shop and comes with FREE 3 month comprehensive warranty and the Carfax report. Everything is broken down without hidden fees, you will know it in advance. With us, you will only pay for the products you buy plus applicable fees, taxes, and bank charges if you choose to finance. That’s it, believe it or not as simple as it should be!
Who is behind BR 101 Auto Sales
Leonardo Bezerra was born in the Northeast of Brazil in the 70s and mostly grew up on his father’s used car store floor, which lasted 40 years in business.
At 14 years old, in 1992, he started his business life, when encouraged by his father he started selling speakers, car stereos and bicycles until he saved enough money to buy his first car, a “yellow egg” 1968 VW beetle (Fusca in Brazil) and then with his parent’s support he built a successful business selling cars through high school, college and army times.
In 1999 as the family’s business was concentrated in pick-up trucks and trucks’ segment, so he decided to open a branch focusing on high-quality pre-owned cars, becoming independent.
During the 2000’s he learned more about the corporate world, got married and along with his wife opened businesses in different fields.
Seeking more challenges in life he moved to North Vancouver, BC in 2016 and started working as a Salesperson in a branded dealership, becoming Sales Manager in 2021, and that was the last step to ensure that the laboratory's time was over; his heart was beating fast, his entrepreneurial soul was thirsty for a new enterprise so he started to design how he would shift a, sometimes aggressive, traditional car dealership business model which stigmatized the “car salespeople” as retail predators, to develop a new concept based on his beliefs focusing on a smooth process, strong relationships, and transparency.
Why the name BR 101
BR 101 is the longitudinal highway that connects Brazil from the Northeast to the South, crossing twelve states by the Atlantic coast, with 4,650 km is the longest and one of the most important road axes of the country. It is a tribute to the founder’s state where the highway begins.
